KC Designs were approached by G Mantella Jewellers to re-create a logo to be used on all their bags used when the client purchases an item of jewellery from them.

Their original logo - see below - looked a bit too thin and insubstantial, the G and M were too close so the logo was redesigned with bolder lines. The sparkle, although being a nice touch really was superfluous to the design, the logo didn't need it and actually detracted from the simplicity. Also, the G/Diamond wasn't easily identifiable as such so KC Designs resrew the G/Diamond to make it as equally identifiable as the M. The resulting design is simple, precise, being both contemporary and timeless, providing an instantly recognisable brand awareness.